Clearing Up Clean Beauty
One of the most critical parts of the personal care industry, “clean beauty,” is also one of the most misunderstood. Similar to the term “natural,” clean beauty is not specifically defined by the Food and Drug Administration, and therefore there are no production standards or clarity that tells buyers whether a product is clean or not. Nevertheless, clean beauty products are exploding in popularity. They have the potential to make a significant positive impact on personal wellness and environmental sustainability.
The accompanying graphic explains the term and gives excellent guidance on how to choose clean beauty products for your everyday beauty routine.
As the image points out, clean beauty has a reasonably simple definition: It means nontoxic. Clean beauty goods can have ingredients found in nature, artificial ingredients, eco-friendly ingredients, and preservatives, as long as no components are toxic. This is a critically important point but usually leads to confusion for many consumers. However, we cannot use terms such as clean beauty and natural interchangeably or assume that all synthetic ingredients are harmful. An ingredient can be natural and toxic, and a preservative can be synthetic and nontoxic.
This infographic does a great job of presenting a summary to help users get started in clean beauty product selection. As the resource goes on to explain, however, consumers must do additional research and analysis to get an accurate and reliable idea about which products are truly clean beauty. To learn more about clean beauty products and why you should be using them immediately, please read the accompanying resource.